Welcome to the Broadcast House Blog!
Your go-to source for fresh insights and proven strategies in radio and digital marketing. From real-world stats and industry trends to expert tips and success stories, we’re here to help your brand break through the noise. Stay in the loop with what’s new at Broadcast House Media and discover how to grow your reach, engage your audience, and drive real results.
April 23rd, 2025
With new home construction up 11.5% in February and shifting market dynamics - like tariff concerns and buyers seeking affordability - there’s clear momentum in the housing market. Many are expanding their search to new builds or overlooked spec homes to find value.
But who are today’s home buyers?
🔹 59% are male
🔹 48% are aged 25–44
🔹 They’re 92% more likely than average to have a household income of $150,000+
This is a highly responsive, high-income audience and radio reaches them where they are.
Home buyers are listening:
71%
responded to a radio ad
89%
more likely to think businesses that advertise are better than those that do not
58%
listen to the radio for 3+ hours a day
If you're in real estate, retail, or home services, now is the time to use audio to connect with motivated buyers!
Sources: Yahoo Finance | 2024 AudienceSCAN (Primary Home Buyers)
April 21st, 2025
According to a recent article from Radio Ink, AM/FM radio is poised to significantly widen its ratings lead over traditional television in 2025. A key driver of this shift is Nielsen's upcoming adjustment to its Portable People Meter (PPM) methodology, reducing the required listening time to register a quarter-hour from five minutes to three. This change is expected to boost AM/FM radio listening by 24% in local PPM markets and increase total U.S. listening levels by 10%. Notably, younger demographics are projected to see substantial gains, with 18–34 audiences growing by 28% and 25–54 listeners by 27%. Additionally, the new approach of measurement may allow radio stations to implement shorter, more frequent commercial breaks, enhancing audience retention and advertising effectiveness.
April 11th, 2025
The 17th annual Broadcast House Media – Mother of All Garage Sales took over the Sandhills Global Event Center April 4–5!
With 320 vendors and over 4,500 shoppers coming through the doors, the place was packed with energy all weekend long. There were all kinds of treasures to dig through—from vintage finds to handmade goods—there was something for everyone to discover. But beyond the bargains and hidden gems, the real highlight was seeing so many people come out to support local sellers and our local radio stations!
Same time next year?
Agriculture remains the backbone of Nebraska's economy – and today’s farmers are more connected than ever. If you're trying to reach farmers and ranchers with your marketing message, a targeted digital marketing approach can significantly enhance engagement, awareness, and sales.
Recent research shows that farmers are 2.4 times more likely to believe that stores that advertise are better than those that don’t.
Farmers respond to digital marketing:
72%
responded to ads on social networks
74%
responded to sponsored search results
68%
responded to mobile ads
What does that mean for business in the agriculture industry? There’s a huge opportunity to connect with farmers using targeted, data-driven strategies.
At Broadcast House Media, we offer a full suite of digital products designed to deliver results — from Search Engine Marketing (SEM) to targeted display advertising and more. Whether you’re marketing equipment, services, or ag-related products, we have proven tactics to help you break through and get noticed.
Farmers are looking for value. Make sure they’re looking at you.
Sources: Brownfield Ag News | Ag Web | Agriculture Dive | 2024 AudienceSCAN (Farmers/Ranchers)
April 7th, 2025
Edison Research's latest "Share of Ear" study reveals that local radio is still strong! They found that AM/FM radio remains the dominant source of in-car audio, accounting for 86% of listening time in vehicles, a figure that has returned to pre-pandemic levels.
In contrast, ad-supported digital audio platforms like Spotify and Pandora combined reach only 29% of Americans daily, underscoring the broad reach of traditional radio.
This dominance is particularly evident in media planning, where excluding AM/FM radio from campaigns can result in missing a substantial portion of the audience.
The study emphasizes that integrating AM/FM radio into audio strategies is essential for achieving comprehensive reach and effectiveness.